Step 1: Prepare Strawberry Filling - In a medium saucepan over medium heat, combine fresh or frozen strawberries, brown sugar, and a splash of lemon juice. Cook, stirring occasionally, for about 8–10 minutes until the mixture thickens and resembles a jam-like consistency. If it seems too runny, create a cornstarch slurry by mixing 1 tablespoon cornstarch with 2 tablespoons water, then add it to the pan and cook for an additional minute.

Step 2: Make Tangzhong - In a small saucepan, whisk together ¼ cup water and ¼ cup bread flour. Cook over medium heat, stirring constantly for about 2–3 minutes, until the mixture forms a thick paste.

Step 3: Dough Preparation - In a mixing bowl, combine 3 cups bread flour, ½ cup granulated sugar, 1 packet of instant yeast, and 1 teaspoon fine sea salt. Add in ½ cup whole milk, ¼ cup heavy cream, 1 large egg, and the prepared tangzhong. Knead for about 8–10 minutes.

Step 4: First Rise - Transfer the dough into a lightly greased bowl and cover it with a kitchen towel. Allow the dough to rise in a warm environment for 30–45 minutes, or until it has doubled in size.

Step 5: Cinnamon Filling - In a medium bowl, mix together ¼ cup softened unsalted butter, ½ cup brown sugar, and 2 tablespoons ground cinnamon until creamy and smooth.

Step 6: Rolling the Dough - Lightly flour your countertop and roll out the dough into a large rectangle, about ¼ inch thick. Spread the cinnamon filling evenly over the dough, then spread the cooled strawberry filling over it. Roll the dough tightly into a log shape.

Step 7: Second Rise - Cut the rolled dough into 12 equal slices and place them tightly in a greased 9x13-inch baking dish. Cover and let them rise again for 1–2 hours.

Step 8: Baking - Preheat your oven to 325°F (160°C). Bake the rolls for 30–40 minutes until golden brown.

Step 9: Make Cream Cheese Frosting - In a medium bowl, blend together ¼ cup softened butter, 8 ounces softened cream cheese, 2 cups powdered sugar, and a splash of milk until creamy.

Step 10: Frost and Serve - Once the Easy Strawberry Cinnamon Rolls have cooled for about 10–15 minutes, spread the cream cheese frosting generously over each roll.