Preheat your oven to 350°F (175°C) and prepare your muffin pan by lining it with festive cupcake liners.

In a medium bowl, whisk together the flour, baking powder, and salt.

In a large mixing bowl, cream together the butter and sugar using an electric mixer on medium speed for about 3-5 minutes.

Add the eggs one at a time, mixing well after each addition, and stir in the vanilla extract.

Gradually add the dry ingredients to the creamed mixture, alternating with milk, mixing until just combined.

Add pink food coloring to the batter and gently fold until evenly distributed.

Fill the cupcake liners two-thirds full and bake for 18-20 minutes, or until a toothpick comes out clean.

Cool the cupcakes in the pan for 5 minutes before transferring to a wire rack.

Whip together the cream cheese and powdered sugar until fluffy and smooth, adding more pink coloring if desired.

Using a piping bag, frost the cooled cupcakes and sprinkle with colorful sprinkles.