Mix together warm milk, melted butter, and granulated sugar. Sprinkle yeast and let sit until frothy.

Whisk in eggs and salt, then gradually add flour until a soft dough forms.

Transfer to a greased bowl, cover, and let rise in a warm place until doubled in size.

Prepare filling by mixing softened butter, brown sugar, and cinnamon in a bowl.

Roll out dough, spread filling, and sprinkle chocolate chips. Roll tightly and cut into 12 pieces.

Place rolls in a greased dish, cover, and let rise for 30-45 minutes.

Bake in a preheated oven at 350°F for 25-30 minutes until golden brown.

Prepare frosting by beating cream cheese, butter, powdered sugar, and vanilla until smooth.

Frost rolls while warm and serve immediately.